Terms of Service

Effective date: September 1, 2026

Please read these terms carefully. They include a health and fitness disclaimer, an assumption of risk, limits on our liability, and how disputes are resolved. By booking, purchasing, downloading our app or otherwise using our services, you agree to these terms.

1. Agreement to these terms

These Terms of Service ("Terms") are an agreement between you and Reform Athletics LLC, doing business as Reform Athletics ("Reform Athletics," "we," "us"). They apply to all of our services, including in-person coaching, online coaching, Elite Concierge Coaching, small group training, events, the Reform Athletics member app, our websites, and any products you buy from us (together, the "Services").

Some Services may come with additional terms, such as a signed liability waiver, a coaching agreement, a membership agreement or specific program terms. If those terms conflict with these Terms, the additional terms control for that Service. Our Privacy Policy explains how we handle your personal information and is part of these Terms.

2. Our services

We provide personal training, coaching, programming, nutrition guidance, educational content and related products. Programs are designed based on the information you give us, so please keep it accurate and up to date. We may change, add or discontinue any part of the Services, and coach assignments, schedules, locations and features may change from time to time.

Coaching may be delivered by Reform Athletics staff or by independent coaches working with us.

3. Eligibility and accounts

• You must be at least 18 years old to buy Services or create an account. Clients under 18 may use the Services only with the written consent of a parent or guardian, who agrees to these Terms on the minor's behalf and is responsible for the minor's use.
• You are responsible for keeping your account login secure and for all activity under your account. Tell us right away at support@reformathletics.net if you suspect unauthorized use.
• Accounts and memberships are personal to you and may not be shared, transferred or resold unless we agree in writing.

4. Health, safety and assumption of risk

Not medical advice

Reform Athletics provides fitness and wellness coaching. We are not a medical provider, and our Services, including nutrition guidance, are not medical advice, diagnosis or treatment. Nothing we provide replaces the advice of your physician, registered dietitian, physical therapist or other licensed professional.

Talk to your doctor first

You should consult your physician before starting any exercise or nutrition program, especially if you are pregnant or postpartum, have a heart condition, high blood pressure, diabetes, an injury, or any other medical condition, or take medication. You agree to complete our health screening honestly and to tell your coach about any change in your health. Stop exercising and seek medical help if you feel pain, dizziness, shortness of breath or other warning signs.

Assumption of risk

Physical exercise involves inherent risks, including muscle strains, sprains, fractures, cardiac events, and in rare cases serious injury or death. These risks exist whether you train in person, remotely, on your own using our programming, or with equipment. You understand these risks and voluntarily assume them. For remote and app-based training, you are responsible for your training environment, equipment and form, and for training within your abilities.

Liability waiver

We may ask you to sign a separate liability waiver and release before training. That waiver is part of your agreement with us and applies in addition to these Terms.

No guaranteed results

Results depend on many factors, including genetics, consistency, sleep, nutrition and health. Testimonials and examples reflect individual experiences and are not a promise or guarantee that you will get the same results.

5. Payments and memberships

• Prices. Prices are shown at the time of purchase and may change. Price changes to an existing membership take effect at your next billing period after we give you notice.
• Payment. Payments are processed by our third-party payment processor. You authorize us to charge your payment method for all amounts due, including applicable taxes.
• Automatic renewal. Memberships and subscriptions renew automatically at the end of each billing period at the then-current price until you cancel. You can cancel at any time as described in Section 6, and cancellation takes effect at the end of your current billing period.
• Packages. Session packages expire as stated at purchase. Unused sessions are not refundable after expiration unless required by law.
• Failed payments. If a payment fails, we may retry the charge, pause your access, or suspend your Services until the balance is paid.
• In-app purchases. Purchases made through the Apple App Store or Google Play are billed by that store and are subject to its payment, renewal and refund rules. Manage or cancel those subscriptions in your store account settings.

6. Cancellations, rescheduling and refunds

• Sessions. Please cancel or reschedule scheduled sessions at least 24 hours in advance. Sessions cancelled with less notice, or missed without notice, may be counted as used or charged in full.
• Lateness. If you arrive late, your session will still end at its scheduled time.
• If we cancel. If we need to cancel a session, we will reschedule it or credit it to your account.
• Memberships. To cancel a membership or subscription purchased from us directly, email support@reformathletics.net or use the cancellation option in your account, before your next billing date.
• Refunds. Except where required by law or stated otherwise at purchase, payments are non-refundable, including for partially used billing periods, unused sessions and digital programs that have been delivered. If you cannot train because of a documented medical reason, contact us and we will consider pausing or crediting your membership.

7. Conduct and facility rules

We want every training environment to be safe and respectful. You agree to:

• Follow your coach's instructions and any posted facility rules.
• Use equipment properly, and report damaged equipment or unsafe conditions.
• Treat coaches, staff and other clients with respect. Harassment, discrimination, threats and abusive language are not tolerated.
• Not train under the influence of alcohol or drugs.
• Not record other clients without their permission.

You are responsible for your personal belongings. We are not responsible for lost, stolen or damaged items.

8. The member app and websites

Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the Reform Athletics member app and our websites for your own personal, non-commercial use. You agree not to:

• Copy, share, resell or publicly distribute our workouts, programs, videos or other content.
• Share your login or let others use your account.
• Reverse engineer, scrape, interfere with, or try to gain unauthorized access to the app, websites or our systems.
• Use the Services for anything unlawful, harmful or misleading.

We work to keep the app available and accurate, but it may occasionally be unavailable or contain errors. We may update the app at any time.

App store terms

If you download our app from the Apple App Store or Google Play, you acknowledge that these Terms are between you and Reform Athletics only, not Apple or Google. Apple and Google are not responsible for the app, its content, maintenance, support or any claims relating to it. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you with respect to your use of the iOS app. You also agree to follow the applicable app store's terms of use.

9. Your content and testimonials

You keep ownership of the photos, videos, messages, logs and other content you share with us ("Your Content"). You give us permission to use Your Content to provide and improve your Services, for example to review your progress photos or form videos.

We will only use your name, image, progress photos, results or testimonial in marketing with your separate written permission. You may withdraw that permission at any time for future use.

You confirm that you have the right to share Your Content and that it does not violate anyone else's rights.

10. Our intellectual property

All programs, workouts, videos, educational materials, written content, graphics, logos and the Reform Athletics name and brand are owned by or licensed to Reform Athletics and are protected by intellectual property laws. Except for the limited license in Section 8, no rights are granted to you. You may not use our name, logos or content without our written permission.

11. Communications

By providing your contact information, you agree that we may contact you about your account and Services by email, phone, text message, in-app message or direct message on social media.

If you opt in to text messages, you may receive appointment reminders, coaching check-ins, account notices and, if you agree, promotional messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent to marketing messages is not a condition of purchase.

Some replies to messages and comments may be automated or drafted with the help of AI tools and reviewed by our team. You can always ask to speak with a person.

12. Third-party services

The Services may link to or work with third-party services, such as payment processors, scheduling tools, wearable devices, health apps and social media platforms. We are not responsible for third-party services, and your use of them is governed by their own terms and privacy policies.

13. Disclaimers

To the fullest extent permitted by law, the Services are provided "as is" and "as available," without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We do not guarantee any particular fitness, health, weight, body composition or performance result, or that the app and websites will be uninterrupted or error-free.

14. Limitation of liability

To the fullest extent permitted by law, Reform Athletics and its owners, employees, coaches and contractors will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, data or goodwill, arising out of or related to the Services. Our total liability for any claim arising out of or related to these Terms or the Services will not exceed the amount you paid us in the six months before the event giving rise to the claim.

Some jurisdictions do not allow certain limitations, so some of these limits may not apply to you. Nothing in these Terms limits liability that cannot be limited by law, such as liability for gross negligence or willful misconduct.

15. Indemnification

You agree to defend, indemnify and hold harmless Reform Athletics and its owners, employees, coaches and contractors from any claims, damages, losses and expenses, including reasonable attorneys' fees, arising from your breach of these Terms, your misuse of the Services, Your Content, or your violation of any law or the rights of another person.

16. Suspension and termination

You may stop using the Services at any time, subject to Section 6. We may suspend or end your access to any part of the Services if you breach these Terms, fail to pay, create a safety concern, or behave in a way that harms our coaches, staff, clients or business. If we end your Services without cause, we will refund any prepaid, unused portion. Sections that by their nature should survive termination, including Sections 4, 5, 9, 10 and 13 through 18, will survive.

17. Disputes and governing law

If you have a concern, please contact us first at support@reformathletics.net. Most issues can be resolved quickly, and you agree to try to resolve any dispute informally for at least 30 days before starting a formal proceeding.

These Terms are governed by the laws of the State of Tennessee, without regard to its conflict of law rules. Any dispute that is not resolved informally will be brought exclusively in the state or federal courts located in Davidson County, Tennessee, and you and we consent to the jurisdiction of those courts. Either party may bring an individual claim in small claims court instead, if it qualifies.

18. General terms

• Changes. We may update these Terms from time to time. We will post the new version on this page with a new effective date, and notify you of significant changes by email, text or in the app. Continuing to use the Services after changes take effect means you accept them.
• Entire agreement. These Terms, together with our Privacy Policy and any additional terms described in Section 1, are the entire agreement between you and us about the Services.
• Severability. If any part of these Terms is found unenforceable, the rest remains in effect.
• No waiver. Our failure to enforce any part of these Terms is not a waiver of our right to do so later.
• Assignment. You may not transfer your rights under these Terms without our consent. We may transfer ours, for example in a sale of our business.
• Events beyond our control. We are not responsible for delays or failures caused by events beyond our reasonable control, such as severe weather, power or internet outages, illness, or government orders.

19. Contact us

Questions about these Terms? Contact us:

Reform Athletics LLC, doing business as Reform Athletics
Email: support@reformathletics.net
Website: https://reformathletics.net